BIRMINGHAM must not let slip through its grasp the golden opportunity presented by plans to build a 200 metre tall vertical theme park in the heart of the city.
The blueprint – first revealed in yesterday's Birmingham Mail – has already excited ordinary Brummies and the city's decision-makers alike.
Small wonder. The building would be one of the tallest in Europe and would boast some thrilling attractions.
Here is a development that would delight local people and would bring visitors flocking to Birmingham.
It would also help kickstart the Eastside regeneration area – a district that is slowly emerging into the 21st century from its post-industrial greyness, but still has a fuzzy image in many people's minds.
Eastside's hub, Millennium Point, has much to like, but has not really captured the imagination of the public.
Pettifer Estates' planned tower would help put the area on the map, making it one of the places to visit in Brum.
The ball is now in Birmingham City Council's court.
Officers and councillors must give those behind this project every assistance. What objections can there be?
Few people live nearby so this attraction would cause little disturbance. Its modern, eye-catching design would be in keeping with its surroundings.
Come on, councillors. Let's get this scheme – quite literally – off the ground.
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