With just a mere day to go before Big Brother begins again, debates are already raging over what crazy capers are likely to take place this year.
In the past the show's producers have been dragged over the coals for encouraging binge-drinking, violence and showing us George Galloway in a leotard.
But, bar a minor miracle, they'll never sink as low as Dutch television.
Good old Endemol, firm in the belief that there's no such thing as bad publicity, have now launched a 'Transplant Idol' type show where the winner gets their hands on a life-saving kidney.
Don't think that's all though. Oh no. The land of clogs (with or without little mice to wear them), tulips and windmills have pulled another cracker out of the bag for this show.
Not only will three patients battle it out to bag the organ, they'll also be competing to earn it from a dying woman who is the current owner.
We await televised Russian Roulette with interest...