PICTURE bill power is the buzz word on the Birmingham Mail's editorial floor today.
'Bills' are the posters we display outside newsagents on those A-boards, and also what we plaster all over vendors' boxes in town.
Our newspaper sales manager Gemma Tandy had the idea after seeing the dramatic picture earlier this week of the bus smash in Dudley. It sent a real buzz through the circulation department as they reckoned it would attract readers' attention more than just words.
So after the Baggies' victory last night, we've tried it again today...
If it works, (ie: if we sell more papers by attracting more readers), Brummies will be spotting more and more picture bills each week, whenever we get a dramatic picture story on news or sport.
Comments (2)
You gotta be careful on the pix.... I think these are both good, but what if you get a picture of bodies and stuff.... that would be very distasteful
Posted by Colin Peel | May 17, 2007 1:07 PM
Posted on May 17, 2007 13:07
The pictures certainly have more impact than some of the dull cryptic headlines.
Posted by Derek Dooley | May 18, 2007 8:51 AM
Posted on May 18, 2007 08:51